Marketing that connects strategy, culture, and results.

Hello, I'm Julia!

Marketing Manager with 8+ years in communications, based in Brazil, structuring processes, campaigns, and teams across B2B, B2C, and multicultural environments.

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0+
years in communications and marketing
0M+
users reached across campaigns (KIM, 2024)
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growth in webinar attendance (Fast Lane)
Julia Martins

About

I have a degree in Social Communication and a postgraduate degree in Digital Communication and Social Media. I've worked in communications since 2018, across Public Relations, Social Media Analysis, Marketing, and Project Management. That range of experience shaped my trajectory and led me into international team work.

I've always enjoyed organizing processes. It shows up in every part of my work, from planning a campaign to coordinating a distributed team.

Today, at Xebia, I build and execute marketing campaigns, demand generation, and brand awareness initiatives for the US market, with a full focus on B2B. I work in direct collaboration with the sales team and run marketing automations, along with other strategic initiatives across the company. My focus is turning strategy into results that can be measured, tracked, and repeated.

I keep a close eye on the latest AI tools, including AEO/GEO and assistants like Claude, to understand how they can genuinely add value to my day-to-day work.

What I do

What I bring to the table.

Strategy & Content

  • B2B and B2C campaign strategy and execution
  • Content strategy
  • AEO/GEO optimization
  • Bilingual copywriting (Portuguese and English)

Management & Coordination

  • Project management
  • Agile methodology (Scrum/Kanban)
  • Stakeholder management
  • Coordination of multicultural, distributed teams
  • Process organization

Digital Execution

  • Marketing automation
  • Email marketing
  • Landing page development
  • Sales enablement
  • SEO and WordPress site maintenance

Events

  • Planning and running corporate events
  • Planning and running webinars and other online events

Data & AI

  • Data analysis & reporting
  • Creating content optimized for AI discovery (AEO/GEO)
  • AI-assisted content production workflows

Tools

Automation & CRM HubSpotActiveCampaignRD Station
Project management AsanaMondayNotion
Content & design CanvaCapCutWordPress
Data Google AnalyticsPower BI
AI ClaudeChatGPT

Cases

Click to learn more about results throughout my career.

Fast Lane North America

LinkedIn strategy

Built the editorial calendar and content direction in collaboration with the Marketing Manager.

From 7,000 to 10,000+ followers in under 6 months
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Email marketing and webinars

Reactivated a dormant contact base to boost attendance at free webinars.

From 15 to 90 attendees per session
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KIM

Expresso Salvador (2023–2024)

Was the main bridge between agency, client, and KIM on Salvador's seasonal Carnival campaign, for two years running.

30,000+ installs and ~34,000 new users (2023)
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Salvador student card revalidation (2023)

Built the marketing campaign for the mandatory student-card revalidation via app, together with the head of marketing and the agency.

70%+ of revalidations completed via the app
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Keevo Software

Prioritization and agile methodology for the marketing team

Reorganized the marketing team's request flow as Scrum Master, creating a single entry point and two-week sprints.

Agile methodology built into daily operations
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Rebranding: Mastermaq Softwares → Keevo Software

Coordinated the rebranding rollout across design, content, video, and paid media.

Rebranding delivered on time
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Freelance

Zuleika Melo

Built positioning, strategy, and LinkedIn content production for an HR and career-coaching professional.

200+ connections and 46.6K impressions in 3 months
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Rachel Leite

Built the content strategy for an architect and chef following her run on Masterchef+.

148K views on the first reel
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Frequently asked questions

Not at all! My experience spans technology, software, urban mobility, and corporate education. The basics — demand generation, content, and process management — apply to any B2B or B2C business with a more involved decision process.

I currently work as an independent contractor and I'm open to freelance projects on the side.

Portuguese and English.

Send me a message by email or LinkedIn describing your current challenge. After a first conversation, I can already tell you if and how I can help you or your business!

Let's talk?

If you'd like to talk about marketing projects, management, or multicultural teams, find me here.

Email juliamartinsrp@gmail.com LinkedIn linkedin.com/in/juliamartinsrp